BRANDS BE CLUELESS! GEN Z & ALPHA AREN'T YOUR PARENTS!

Big brands are having a full-blown meltdown trying to figure out Gen Z and Gen Alpha. It's a whole new world, people! Forget your boomer marketing tactics, because these kids ain't buying it. Variety spills the tea, with Havas Play executives Andrea Isaac and Juliet Tierney laying it all out: these aren't your parents' consumers.

Havas Play, the branded content gurus, are schooling everyone on the massive shift in what actually works. These senior leaders are seeing a "sea change" in marketing and it's sending shockwaves through the industry. Basically, if you're still thinking billboards and primetime ads, you're already dead in the water. Get with the program or get left behind!

This isn't just about TikTok dances; it's about a whole new mindset. Brands need to get authentic, creative, and understand that these generations see right through the BS. So, listen up, Madison Avenue: adapt or die!