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Care Bears Get New Home: Authentic Brands Group Buys Beloved Franchise

The iconic Care Bears, everyone's favorite cuddly characters, have a new owner, sending shockwaves through the toy and entertainment industries.

6/30/2026, 3:00:00 PM

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Care Bears Get New Home: Authentic Brands Group Buys Beloved Franchise

The grins are gone from Care-a-Lot! The once-happy home of the Care Bears has been shaken up by a massive corporate shake-up. Authentic Brands Group, the powerhouse behind numerous iconic brands, just sealed a major deal to snatch up the intellectual property of these beloved plush pals.

This isn't just any teddy bear picnic; it's a bold move that has sent ripples of excitement and speculation across the toy and entertainment landscapes. The financial details of this top-secret pact remain under wraps, a mystery that only adds to the buzz surrounding the deal.

For decades, the Care Bears have been a merchandising behemoth, transforming from simple greeting card concepts in the early 1980s into a global phenomenon. Their vibrant colors and messages of caring and sharing deeply resonated with generations of children and adults alike.

Fans across social media are already buzzing with a mix of nostalgia and anticipation. Many are wondering what new adventures await Tenderheart Bear, Grumpy Bear, and the rest of the gang under their new corporate parent. Will we see new shows, movies, or even a Care Bear metaverse?

Insiders are pointing to Authentic Brands Group's proven track record of revitalizing classic brands as a sign of good things to come. This isn't their first rodeo in breathing new life into iconic intellectual properties, and expectations are sky-high for what they will do with the Care Bears.

Variety first reported the exclusive details of this landmark acquisition, confirming that the deal is officially done. This move solidifies Authentic Brands Group's position as a major player in the children's entertainment market, further expanding their already impressive portfolio.

The future for the Care Bears looks bright, though undoubtedly different. The industry is watching closely to see how this acquisition will shape the legacy of these cherished characters and what new commercial ventures will emerge from their fluffy embrace. Get ready, because the Care Bears are about to embark on their next big adventure, and it promises to be a wild ride!

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Read original at Variety

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