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Meghan Markle's Candle Controversy: From "Obnoxious" to Oligarch

The Duchess of Sussex is under fire for a past comment about expensive candles, now that her own luxury brand peddles a pricey collection.

6/1/2026, 2:51:52 PM

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Meghan Markle's Candle Controversy: From "Obnoxious" to Oligarch

Meghan Markle, the Duchess of Sussex, finds herself in a familiar predicament: under the unforgiving glare of public scrutiny. This time, the spark igniting the latest firestorm isn't a royal protocol misstep or an alleged family feud. Instead, it's a decade-old comment about luxury candles, unearthed by Page Six, that's sending shockwaves through social media and entertainment outlets.

The Duchess reportedly once slammed expensive candles as "obnoxious." Fast forward to today, and Markle's own lifestyle brand, As Ever, launched just last year, is proudly featuring a "Signature Scent Collection" with a jaw-dropping price tag of $256. The irony, as many are quick to point out, is thick enough to cut with a butter knife.

This isn't just about candles; it's about perceived hypocrisy. Critics are piling on, accusing the former actress of abandoning her earlier, more relatable stance for the allure of high-end commerce. "Obnoxious" in the past, a lucrative venture now – the optics are, to say the least, challenging.

Meghan Markle's Candle Controversy: From "Obnoxious" to Oligarch — photo 3

What does this mean for As Ever? The brand, still relatively new, now faces the daunting task of navigating this public relations nightmare. Will consumers see past the controversy, or will this past comment forever scent their perception of Markle's entrepreneurial endeavors?

This incident also reignites the ongoing debate about celebrity endorsements and the perceived authenticity of public figures. Can a person evolve their views, or are past statements always fair game for future criticism, especially when a financial incentive is involved?

The court of public opinion is in full session, and the verdict is far from clear. As Ever continues to sell its collection, but the whispers and shouts across the internet will undoubtedly add a different, perhaps unintended, aroma to its luxury offerings.

Meghan Markle's Candle Controversy: From "Obnoxious" to Oligarch — photo 7

One thing is for sure: in the cutthroat world of celebrity brands, every past comment, every fleeting opinion, has the potential to come back and haunt you, especially when that haunting comes with a $256 price tag and a strong whiff of "I told you so." The Duchess is learning, once again, that the internet never forgets, and the public never truly lets go.