SACHA BARON COHEN & ROSAMUND PIKE: ROLE REVERSAL FALLS FLAT!
Sacha Baron Cohen and Rosamund Pike’s new flick tries to flip the script on gender, but Variety says it’s just a tired battle-of-the-sexes yawn-fest.
5/22/2026, 4:46:26 AM

Sacha Baron Cohen and Rosamund Pike star in "Ladies First," a new comedy that attempts to reverse traditional gender roles. However, Variety reports that the film misses the mark, feeling less like a fresh take and more like a relic from another era. This isn't the groundbreaking gender-swap comedy you might be hoping for, failing to deliver sharp commentary.
The movie lands at a time when conversations around gender politics are more charged than ever. With daily shifts in laws impacting women's rights and accountability, a film tackling sexual politics needs to be incisive and relevant. Unfortunately, "Ladies First" seems stuck in the past, offering little in the way of fresh perspective.
The flick’s dated approach means it fumbles the opportunity to engage with contemporary issues. Cohen and Pike’s star power can’t save a script that, according to Variety, serves up stale jokes and old-fashioned tropes. It seems this “ladies first” motto doesn’t translate to a first-rate viewing experience, leaving audiences with a forgettable and out-of-touch comedy.
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